The hard part usually starts before the screen — business rules, legacy systems, approval chains, regulation, and people who need to get their job done without thinking about the software.
I'm Ajinkya, a Lead Product Designer with 9 years across fintech, banking, healthcare and enterprise products.
Three projects. Three different kinds of complexity.
Bringing 10–15 fragmented systems into one operational platform.
I led UX across core branch-service workflows, helping create a common structure for transactions, states and service patterns instead of treating every banking service as a separate product.
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The cheaper medicine wasn't the hard sell. Trust was.
I led the redesign around the moment customers decide whether to switch from a familiar branded medicine to a lower-cost substitute — focusing the experience on confidence, education and decision-making.
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Designing banking workflows where who can act depends on the company using them.
I worked across four service areas of Kotak's enterprise banking portal, designing workflows for SME and corporate clients where approval structures, permissions and transaction states change by organisation and service.
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How I work
Most of what decides whether an enterprise product works is settled before anyone opens Figma — in what the business needs, what the system can actually return, and who is allowed to act.
Consumer lending that moved Aadhaar-KYC loan journeys from a largely offline process toward same-day digital approval.
0→1 consumer health product bringing health records, genomics, tracking and an AI health companion into one product.
Learning platform designed across mobile, desktop, tablet and feature-phone contexts.
Administration experience for a multi-school digital education platform.
Payments, commerce and lending products built for India's assisted-commerce ecosystem.
I'm currently exploring Lead / Principal Product Designer roles where complex products, systems thinking and design leadership matter.